View the most commonly searched keywords for Law Firms in Virginia
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In Virginia, the best lawyer keywords are indicative of a high demand for specialized legal services, particularly in Charlottesville. Terms like "Charlottesville family law attorneys" (50 searches) and "family law attorney Charlottesville" (50 searches) show a significant interest in family law services. Moreover, "Charlottesville personal injury lawyer" (70 searches) and "Charlottesville personal injury law firm" (40 searches) highlight a strong demand for personal injury legal services. Additionally, "Charlottesville legal services" stands out with 110 searches, suggesting a broad interest in legal assistance within the area. These keywords not only reflect specific legal needs but also suggest a localized search behavior, with Charlottesville emerging as a focal point for such services.
The monthly search volumes for lawyer-related keywords in Virginia reveal a keen interest in legal assistance, particularly in specialized fields. For example, "Charlottesville family law attorneys" and "family law attorney Charlottesville" each attract 50 searches, illustrating a focused demand for family law expertise. The term "Charlottesville personal injury lawyer" sees a higher volume of 70 monthly searches, indicating a notable interest in personal injury representation. Furthermore, the keyword "Charlottesville legal services" tops the list with 110 searches, encompassing a broader interest in legal support. These volumes underscore the importance of specialized legal services and the significant online search activity for legal assistance in Virginia.
The competitiveness of lawyer keywords in Virginia varies, as demonstrated by their keyword difficulty scores. "Charlottesville family law attorneys" and "family law attorney Charlottesville" have relatively low difficulties of 7 and 9, respectively, suggesting opportunities for ranking in these niches with targeted SEO efforts. In contrast, "Charlottesville personal injury lawyer" and "Charlottesville personal injury law firm" exhibit higher difficulties of 39 and 38, indicating a competitive landscape for personal injury law services online. The keyword "Charlottesville legal services" presents a moderate difficulty of 24, reflecting a somewhat competitive field for broader legal assistance. This variation in keyword difficulty highlights the necessity of a strategic approach to SEO, focusing on both high-demand and less competitive niches.
The cost per click (CPC) for lawyer keywords in Virginia indicates the competitive and financial landscape of online advertising for legal services. The CPC values vary significantly, with "Charlottesville personal injury law firm" having a notably high CPC of 26.54 USD, reflecting the competitive and lucrative nature of personal injury law advertising. In comparison, "Charlottesville family law attorneys" and "family law attorney Charlottesville" both have a more modest CPC of 2.65 USD, suggesting lower advertising costs for family law services. The keyword "Charlottesville legal services," with a CPC of 1.86 USD, represents a broader, yet cost-effective advertising opportunity for general legal assistance. These CPC values offer insights into the advertising expenditure required to target these keywords effectively, emphasizing the need for careful budgeting and strategic planning in paid search campaigns for legal services in Virginia.
Keywords are terms that people search for on Google or other search engines to find services, information and entertainment. From a business owner or web developer perspective, keywords signify the potential website traffic to a given search term.
Put simply, a keyword research report tells you:
Keywords are used to inform website copy and page structure, so that Google algorithms understand the page and choose to deliver it to a potential searcher.
It is important to align your website copy and structure with the way your customers use search engines. For example, people searching for HVAC services may search “HVAC in Example City” or “HVAC Repair”. By creating separate pages for each specific service or geographic area, a HVAC company can align with these types of searches, increasing the chances customers find their business.
Another common example for keyword research is in organic content generation for blogs or learning centers. These collections target more specific terms related to your service offerings. Each page serves one specific keyword, providing advice, tips and tools for potential customers, while directing them to other relevant pages on your site. When done properly, this content increases brand awareness, organic lead generation and client satisfaction.
Search intent refers to the underlying purpose or goal a user has when entering a search query into a search engine. It represents what the user is trying to accomplish or the information they are seeking through their search.
Understanding search intent is crucial for search engine optimization (SEO) and content creation because it helps ensure that the content you provide aligns with what users are looking for. There are generally four main types of search intent:
Informational Intent: The user is seeking information or answers to a question. For example, searching for "how to bake a cake" or "What is the capital of France?".
Navigational Intent: The user is looking for a specific website or webpage. For instance, searching for "Facebook login" or "YouTube".
Transactional Intent: The user intends to complete a transaction, such as making a purchase, signing up for a service, or downloading a file. Examples include searches like "buy iPhone 12" or "download Microsoft Office".
Commercial Intent: The user is researching or comparing products or services before making a decision. Examples include searches like "best laptop under $1000" or "reviews of iPhone 12".
By considering the intent behind search queries, businesses can tailor their content and SEO strategies to better meet the needs of their target audience. This can lead to higher search engine rankings, increased website traffic, and ultimately more conversions or sales.
Cost per click (CPC) refers to the amount paid to the search engine each time someone clicks on their ad. Google Ads is a live auction, with businesses bidding for your attention. The amount any business pays for a given click is determined by what they bid and the keyword alignment of the searched term and the ad and website copy.
Paid ad managers create separate landing pages and ad copy that target specific keyword formulations in order to reduce the cost per click of their campaigns. They may also increase their bid amount relative to the auction for specific keywords with a history of converting high quality leads.
Keyword competitiveness is determined by the quantity, quality and trustworthiness of existing website pages targeting the given keyword. The higher the competitive score, the harder it is to get website traffic from that keyword.
Some keywords are too common, short in length or multiplicative in meaning, resulting in thousands of pages targeting the word. Some keywords have fewer competitors, but are from trustworthy sources such as university or government websites.
Any keyword’s competitiveness should be viewed in relation to the existing domain authority, or trust score, of the website trying to rank for it. A good rule is to go after keywords with a difficulty less than 2 times your domain authority. For example, a new website with low trust of less than 15 domain authority, should only go after keywords lower than a 30 competitiveness score.
Selecting good keywords is a process of aligning your current competitive position with the potential keyword options in the market. It requires software tools to pull the data, strategic filtering and searching of possible keywords, followed by multiple rounds of comparing keyword options to find the optimal fit of traffic and competition.
To select good keywords, you should compare them according to:
Once chosen, the keyword can be used to target a website page for organic or paid search. Keep in mind that the page should: