West Virginia Plumber Keywords

Plumber Keyword Research in West Virginia

View the most commonly searched keywords for Plumbing Companies in West Virginia

Keyword Research Report

2024 Plumber Keyword Research in West Virginia

Champs is an expert team of digital marketers with a passion for competition and a history of excellence. We bring the tools and strategies used by Fortune 500 and high growth start-ups to help local service businesses drive record growth.

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Best Keywords

What are the Best Plumber Keywords in West Virginia?

In West Virginia, the plumbing industry benefits from keywords that adeptly combine substantial search interest with competitive difficulty levels and cost-per-click (CPC) rates, providing key opportunities for businesses to enhance their online visibility. Notable keywords include "huntington plumbing supply," "huntington plumbing," and "clarksburg plumbing," with significant search volumes of 480 and 260. These terms not only indicate a robust demand for plumbing services and supplies in specific cities like Huntington and Clarksburg but also suggest a competitive yet manageable market landscape, with keyword difficulties up to 25 and CPCs ranging from $2.51 to $11.72. This highlights lucrative avenues for plumbing businesses to attract potential customers by focusing on these high-demand areas and services.

How Many Monthly Searches for Plumber Keywords in West Virginia?

The average monthly search volume for plumber-related keywords in West Virginia is approximately 71, demonstrating a solid interest in plumbing services across the state. The substantial search interest in services particularly within Huntington and Clarksburg emphasizes the strategic importance of local SEO and targeted advertising for plumbing businesses aiming to capture the attention of individuals actively seeking plumbing solutions within these locales.

How Competitive Are Plumber Keywords in West Virginia?

With an average keyword difficulty of around 17.92, plumber keywords in West Virginia exhibit a moderate level of competition. The most competitive keywords, such as "beckley plumbing" and "ferguson plumbing charleston," with difficulties of 28 and 26, highlight the challenges businesses may face in securing top search rankings. This competitive scenario suggests that plumbing businesses should employ nuanced SEO practices, focusing on niche services and localized offerings, to effectively compete and achieve visibility in the crowded plumbing market.

How Much Are Paid Search Clicks for Plumber Keywords in West Virginia?

The cost per click for plumber keywords in West Virginia averages approximately $10.06, with notable variations across different services and locations. The highest CPCs, seen for "emergency plumber charleston" and "charleston plumbing companies," reach up to $40.94 and $34.60, respectively. These figures indicate a highly competitive advertising landscape for plumbing services, particularly for emergency services in Charleston, where businesses are prepared to invest significantly in PPC campaigns to attract high-intent customers. This cost variability underscores the strategic need for plumbing businesses to carefully manage their advertising budgets, focusing on both high-intent keywords and efficient budget allocation to maximize return on their marketing investments. ​​

Common Keyword Research Questions

What is a Keyword Research Report?

Keywords are terms that people search for on Google or other search engines to find services, information and entertainment. From a business owner or web developer perspective, keywords signify the potential website traffic to a given search term.


Put simply, a keyword research report tells you:

  1. what people search for
  2. how many searches per month
  3. how competitive is it to organically list a website to appear for the search
  4. how costly is it to pay for a website to appear for the search
What are Keywords used for?

Keywords are used to inform website copy and page structure, so that Google algorithms understand the page and choose to deliver it to a potential searcher.

It is important to align your website copy and structure with the way your customers use search engines. For example, people searching for HVAC services may search “HVAC in Example City” or “HVAC Repair”. By creating separate pages for each specific service or geographic area, a HVAC company can align with these types of searches, increasing the chances customers find their business.

Another common example for keyword research is in organic content generation for blogs or learning centers. These collections target more specific terms related to your service offerings. Each page serves one specific keyword, providing advice, tips and tools for potential customers, while directing them to other relevant pages on your site. When done properly, this content increases brand awareness, organic lead generation and client satisfaction.

What is Search Intent?

Search intent refers to the underlying purpose or goal a user has when entering a search query into a search engine. It represents what the user is trying to accomplish or the information they are seeking through their search.

Understanding search intent is crucial for search engine optimization (SEO) and content creation because it helps ensure that the content you provide aligns with what users are looking for. There are generally four main types of search intent:

Informational Intent: The user is seeking information or answers to a question. For example, searching for "how to bake a cake" or "What is the capital of France?".

Navigational Intent: The user is looking for a specific website or webpage. For instance, searching for "Facebook login" or "YouTube".

Transactional Intent: The user intends to complete a transaction, such as making a purchase, signing up for a service, or downloading a file. Examples include searches like "buy iPhone 12" or "download Microsoft Office".

Commercial Intent: The user is researching or comparing products or services before making a decision. Examples include searches like "best laptop under $1000" or "reviews of iPhone 12".

By considering the intent behind search queries, businesses can tailor their content and SEO strategies to better meet the needs of their target audience. This can lead to higher search engine rankings, increased website traffic, and ultimately more conversions or sales.

What is Cost per Click?

Cost per click (CPC) refers to the amount paid to the search engine each time someone clicks on their ad. Google Ads is a live auction, with businesses bidding for your attention. The amount any business pays for a given click is determined by what they bid and the keyword alignment of the searched term and the ad and website copy.

Paid ad managers create separate landing pages and ad copy that target specific keyword formulations in order to reduce the cost per click of their campaigns. They may also increase their bid amount relative to the auction for specific keywords with a history of converting high quality leads.

What is Competitiveness Score?

Keyword competitiveness is determined by the quantity, quality and trustworthiness of existing website pages targeting the given keyword. The higher the competitive score, the harder it is to get website traffic from that keyword. 

Some keywords are too common, short in length or multiplicative in meaning, resulting in thousands of pages targeting the word. Some keywords have fewer competitors, but are from trustworthy sources such as university or government websites. 

Any keyword’s competitiveness should be viewed in relation to the existing domain authority, or trust score, of the website trying to rank for it. A good rule is to go after keywords with a difficulty less than 2 times your domain authority. For example, a new website with low trust of  less than 15 domain authority, should only go after keywords lower than a 30 competitiveness score. 

How do I select good keywords?

Selecting good keywords is a process of aligning your current competitive position with the potential keyword options in the market. It requires software tools to pull the data, strategic filtering and searching of possible keywords, followed by multiple rounds of comparing keyword options to find the optimal fit of traffic and competition. 

To select good keywords, you should compare them according to:

  • Monthly search volume
  • Keyword difficulty in relation to your domain authority
  • Cost per click for paid search

Once chosen, the keyword can be used to target a website page for organic or paid search. Keep in mind that the page should:

  • Align with the intent of the keyword
  • Use the keyword in titles, headings, image captions, etc.